My story began 25 years ago.

When she was just 9 years old, one of my founders discovered a
passion for the treasures locked away in her mom's closets.

Instead of the usual children's games, she preferred to spend hours trying on the nuggets that fascinated her: lace dresses with giant shoulder pads, hats, silk scarves,
belts, shoes...

And when an item wasn't quite to her taste, she didn't hesitate
to transform it in her own way, by customizing it or adding a little detail that would make all the difference.

Her fascination with fashion began with her grandmother's vintage sewing machine. It was with her that the story began.

Then, as she grew older, she became aware of the ecological consequences of the fashion
industry. She realized that she had to embark on a path that would enable her
to contribute to solving these problems.

She then created Ayam Zamane, the 1st vintage dresssing in Morocco, which organizes
monthly sales of vintage clothes, and which is now a great success as awareness begins to spread.

But it suddenly seemed urgent to find lasting solutions to the wonders of fabrics, quilts,
jeans, scarves and tablecloths he frequently spotted with his various suppliers.

The ideas kept coming, and my creation was born from the union between the dreamy, creative
little girl and her sister, a pragmatic person with a financial background and
career, driven by the same values and, above all, inspired by the desire to build a project that makes sense.

Together, they wanted to adopt an approach that combined
environmental and social impact. They have positioned themselves on the
production of unique pieces, and have decided to entrust this production to
craftsmen in difficulty, whom they support while guaranteeing their
independence.